Our client Hatfield Consultants is an international environmental and social consulting firm delivering work across water, land, and community-focused services. They operate from multiple offices across Western Canada and maintain international operations, supporting multidisciplinary project teams that produce a high volume of proposals, reports, and communications materials.
Their marketing group supports the business by managing a large, growing library of approved photos and brand assets that need to be easy for staff to find and reuse without creating bottlenecks or constant “can you send me that photo” requests.
The marketing team relied on a SharePoint-based photo library that used PnP Modern Search to help staff find images quickly. Over time, the experience became harder to use and less predictable, which reduced adoption and increased friction across proposals and communications workflows.
West X treated this as a findability and adoption problem, not just a “search web part” problem. The work focused on aligning how users search with how assets are described, tagged, and surfaced then simplifying the experience so marketing could maintain it.
The marketing photo library became easier to use, more predictable, and far less dependent on marketing staff to manually fulfill requests. Teams could find and reuse approved assets faster, which reduced duplicate storage and “lost asset” scenarios and improved consistency across proposals and communications.
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