Do you have an online presence? 70% of consumers go online to research businesses before purchasing services and products, making an Internet presence essential to be competitive in today’s marketplace. For small and medium businesses, keeping up can be difficult. Google My Business can give you the tools you need to reach your customers.
Google My Business
When a customer does a search on Google, Google Maps, or Google+, they are looking to quickly find and evaluate the services available to them before calling or visiting a location. When you have a Google My Business page, customers can access your full business profile, including photos and reviews, which can translate to more web traffic and sales.
Google My Business is a free service that allows you to:
- Update your business hours, location and other information
- Upload photos of your business and products
- Connect via Google+
- Respond and interact with customer reviews
- Access important analytics to understand how GMB is helping your business to thrive
All this is accessed through a simple to understand interface, making it easy to stay on top of your online presence.
Tangible Benefits
When your customers can access a full profile of your business on Google, your business will see tangible benefits. Customer interactions and reviews can translate to not only a better reputation and increased sales, but a higher Google ranking, driving even more traffic to your profile and website.
Photos also help boost your sales. Studies have shown that profiles that include photos are significantly more likely to receive website traffic and request for directions which lead to increases in sales.
With the GMB Analytic services, you can see the benefits your profile is having. You can review the search terms and websites that led customers to your website. You can also track how many phone calls are originating from a Google search. With these analytics, you can further improve your online presence.
Your customers are online – you need to be too. Google My Business offers a free and convenient way to help increase your visibility, leading to more customers and more sales. This important service can help keep your SMB competitive in today’s online world.
